This is only my second voyage on a Brittany Ferry in 40 years. Hardly screams ‘loyal customer’. But I’m here again because of the first time. Funny how a brand experience can last decades.
Booking my first non-air trip to Italy, I had two key decisions to make. Rail or road? Not a hard one. I’m taking a bike over… love driving… and want some freedom and autonomy. Road it is.
Then Le Shuttle (Eurotunnel) or ferry. Also easy. Ferry. And that’s where it gets interesting. Because ferry makes less sense. The chunnel is faster, competitive and runs every half hour. But I didn’t want to use it.
I was drawn instead to a Brittany Ferry. Not a P&O one.. nor DFDS.. but a Brittany Ferry. It had to be Brittany. And I’m not even going to Brittany.
Our first family foreign holiday – apart from to Wales – was to a Eurocamp site near Douarnenez in Brittany in the early 80s. Dad packed us into the blue Vauxhall Cavalier… Mum read the map. Got the Brittany Ferry to Cherbourg and drove over. I remember parts of that holiday as if it was yesterday. Not 40+ years ago.
And so Brittany Ferries have captured my business once again. This time I’m paying… not Mum and Dad.
Some brand experiences stay with you. Especially the ones from childhood.
Andrew Greenhalgh 