A small lesson in storytelling from our cleanroom this week.
We had an ITV News crew on site, and the cameraman, Jamie Beard, did something interesting. Since you obviously can’t fly a drone in a cleanroom, he used a small camera on a pole to capture this overhead shot – a perspective we’re not used to seeing in our manufacturing environment.
And suddenly the whole scene looked different.
Wider. Busier. More architectural.
Almost like a miniature world you could drop into.
It reminded me how much a story changes when you simply change the angle.
Most of the time we tell stories from eye level because that’s where we stand. But move the viewpoint.. even slightly.. and you reveal things that were always there but never noticed.
Clever work from Jamie… and a nice reminder that good storytelling could start with asking, “What happens if I look at this another way?”
Andrew Greenhalgh 